Client: Cartier
Agency: Baron & Baron
Chief Creative Officer: Fabien Baron
Creative Director: Matthew Thibault
Senior Art Director: Maurice Dusault
Executive Producer of Post: Jacques del Conte
Editor/Motion Designer: Liam Weir
Motion & Editing
A new 360 campaign for the iconic jeweler celebrates the relaunch of the classic Pasha timepiece.
The campaign highlights the Pasha iconography of the square within a circle, simplified and sharpened for a new, bolder generation.
Cartier enlisted five young, creative and diverse ambassadors, Rami Malek, Willow Smith, Troye Sivan, Maisie Williams, and Jackson Wang, to emphasize Pasha's connection to building community and overcoming adversity.
A selection of work is shown here, which includes motion and editing work across digital, social and a variety of out-of-home formats.
Client: Cartier
Agency: Baron & Baron
Chief Creative Officer: Fabien Baron
Creative Director: Matthew Thibault
Senior Art Director: Maurice Dusault
Executive Producer of Post: Jacques del Conte
Editor/Motion Designer: Liam Weir