Client: Guerlain
Agency: Baron & Baron
Chief Creative Officer: Fabien Baron
Creative Director: Matthew Thibault
Executive Producer of Post: Jacques del Conte
Motion Designer: Liam Weir
Guerlain Rebrand
Motion
Rebranding work for the longstanding French fragrance and beauty company by Baron & Baron.
The logotype was redrawn from the ground up for the digital age, resulting in a more compact geometric form with a refined balance between letterforms.
Additional branding work included modernized redrawings of the company's two logomarks and a social reveal teaser of the new logo.
